'VIVA!ITALIA' is a project to introduce Italian fashion and lifestyle to Korea. It created a festive atmosphere that fits the title of the event, and illustrations were used in events posters, department store exteriors, and department store interiors.

Minkyung Lee

Viva Italia

  • Customer

    Viva Italia

  • Year

    2020

  • Roles

    Illustrator

  • Tools

    Illustrator, Photoshop

  • Themes

    Culinary, Gastronomie, Restaurant

  • Medias

    Poster, Print

Minkyung Lee

Contrary to the standards of contemporary beauty, Minkyung Lee illustrates the everyday life of graceful characters. The strength of her work lies in her ability to take a benign view at the intimacy of these strong and fragile beings.

Publications and awards

Le Parisien Weekend, The Atlantic, Bold Journal Monocle Magazine, Jetstar

Brands

Bravely, Fred de la compta, Storytel, Cardoen, Shake shack

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