Danone Light & Free

For these limited edition packagings, Light&Free reach out for four French artists and asked us to illustrate what could represent the word "freedom" for us.
I went for summery 90s patterns inspired by these badass Californian girls taking over skateparks and rolling their way to the top. When I started longboarding, and later roller skating, I felt incredibly free. Of course physical freedom as the sensations are amazing, but also mental freedom as it helped me change the way I apprehend public space as well as my own body. It is an empowering story of reappropriation and freedom, and I think it suits Light & Free’s spirit of "living your life fully and doing you".

Clémence Gouy

Danone Light & Free

  • Customer

    Danone

  • Year

    2020

  • Roles

    Illustrator

  • Tools

    Photoshop, Procreate

  • Themes

    Food, Food

  • Medias

    Packaging

  • Team

    Packaging design & coordination: Agence Versus

Clémence Gouy

Clémence Gouy intrigues the viewer through a confident line and clear flat shades of vibrant colors. This nomadic illustrator and graphic designer - as she likes to call herself - is originally from France and now lives in Amsterdam. Multi-talented and adventurous, her expertise covers a wide range of fields, from the creation of visual identities to content illustration, including editorial and packaging design. The artist's authenticity is particularly evident when she touches on her favorite subject: female empowerment. Clémence Gouy draws plural, powerful and always inspiring women.

Publications and awards

LM Magazine, Le Prescripteur, Ouest France, Ballpit Mag, The Design Kids, Adobe Creative Blog, Tafmag, Paulette Magazine, Ô Magazine Young Guns 21 Shortlist

Brands

Adidas, Adobe, Danone, Google Fuzetea, Nike, Nina Ricci, Netflix France, Lipton, Subway, Maison Fondée, Le Chocolat des Français, UGG, Courir, Sida Info Service, Rolling Stone Germany, Musikexpress, Femina Switzerland

collaborate with Clémence Gouy

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